https://tinyurl.com/arun101( This contains everything I am gonna present)
History
THE TERM PRODUCT MANAGEMENT/MANAGERS WAS MAINLY BROUGHT INTO THE TECH INDUSTRY BY P&G IN THE EARLY 1930’S.
THE TERM PRODUCT MANAGEMENT/MANAGERS WAS MAINLY BROUGHT INTO THE TECH INDUSTRY BY P&G IN THE EARLY 1930’S.
BUT THE ROLE AND THE GOAL BECAME POPULAR IN AND AROUND SILICON VALLEY AROUND 2003-4 BY MICROSOFT.
What is Product Management?
It's an intersection of UX. Engineering and management
PLAYGROUND OF PRODUCT MANAGEMENT
Summary of what learn to get started.
- MARKETING
- FINANCE
- STRATEGY
- TECH
- FEATURES ETC
SKILLS OF A PRODUCT MANAGER
- Communication skills
- Technical expertise
- Business skills
- Research skills
- Analytical skills
- Interpersonal skills
- Marketing skills
- Delegation skills
- Strategic thinking
- Prioritization skills
RESPONSIBILITIES OF A PM
DEVELOPMENT METHODOLOGIES
- Setting strategy
- Defining releases
- Evaluating ideas
- Prioritizing features
- Building and sharing strategic roadmaps
- Analyzing and reporting on progress
- Product usage
DEVELOPMENT METHODOLOGIES
Agile
Waterfall etc.
FRAMEWORKS USED BY PRODUCT PEOPLE
- AARRR(Acquisition, Activation ,Retention , Referral & Revenue)-User Metrics
- HEART(Happiness ,Engagement ,Adoption ,Retention & Task Success)- User Metrics
- RICE(Reach, Impact, Confidence & Effort)- Prioritization Framework
- Value vs Effort –Prioritization Framework
TYPES OF PRODUCT MANAGERS
- Technical PM (You can think about technical products and recommendations)
- Design PM (You understands what a good product looks like)
- Growth PM (Guiding to right growth track)
- Business/Product PM (You are a good thinker and able to see big picture)
- Data/Analytics PM(Good analytical ability)
- Marketing PM(More aligned to market than engineering)
TRAITS TO BECOME A GREAT PRODUCT MANAGER
- Good understanding of how the technology works
- Project Management[Listening, Communication, Organization, and Product Evangelism]
- Business Understanding
- UI / UX
- User Empathy & Research
- People Skills
- Data / Analytics
CLIMBING THE LADDER
- Associate Product Manager
- Product Manager
- Senior Product Manager
- Product LeadPrimarily responsible for new products within a company
- Group Product ManagerLeadership role which involves directing the product teams responsible for a particular group of products
- Director of Product Management Cross-functional leadership role which involves overseeing the work of Senior PMs and the teams they lead.
- VP of Product Team Development; making sure that everyone working under you is a strong player.
- Chief Product Officer Everything and anything product-related within a company.